We are in a time of change. It’s absolutely necessary that brokerages and agents adapt their businesses to stay successful.
Leading With Confidence
This concept is best described as “take the bull by the horns”. I remember as a child always hearing my Grandfather say this. He was a farmer who worked hard and fed his 5 children with no complaints or grumblings. Living in a small town of 25, getting up before the sun and working until dinner was called. All 5 kids would do their chores and keep the farm up because that's what they had to do survive.
Dealing with difficult situations in a very direct way shows confidence and a desire to solve a problem immediately. There’s one trait that all successful and top performers have; motivation. Even with all odds stacked against them, they prevail.
Knowing who you are as a company/agent, figuring out what you’re great at, and having a clear vision of where you want to be is all directly related to your motivation level. Stand by your values, get a plan in place that is aligned with those values, and implement your strengths into those plans.
This is the time to act, be confident, and show your agents/clients that you are able to lead and have a clear plan for the future.
Efficiency & Productivity
Have you ever caught yourself just existing? Only doing enough to skirt by? Even if your job was challenging at first, at some point you get to where it's easy. Efficiency and productivity can be adversely affected once you become complacent.
When are bodies go into crisis mode, it triggers something. Fight or flight. You’re motivated, alert and focused. We need to actively harness this reaction and take advantage of your body’s natural ability to fight for survival. Creating something and seeing it come to fruition is one of the most satisfying accomplishments one can have. Stay active, stay efficient and keep producing different ways to MOTIVATE!
Myth of Hard Stops and Fast Starts
Rome wasn’t built in a day. Our business, and many other businesses, are built on relationships and trust. It’s nearly impossible to stop everything during a crisis and then magically put everything back together once the storm has weathered.
You will not be able to catch up with nurturing relationships if you stop now. This is the time to go through your network, set up a coffee date or zoom meeting and keep those relationships going. If you don’t do this, you’ll have to work in overdrive to make up for all the time lost once you get back to what we call normal.
This doesn’t need to be a frenzy of paying top dollar for marketing and leads. You need to be smart about where you’re investing no matter how much cash reserve you have. Notice the word, Investing. This is separate from the costs of your business. Your time and relationships are the smart investment choices now. These moves will cut down on costs and create a return for your business that will benefit you now and for the future.